Earlier this week, Google released a major algorithm update and
logical follow-up to the Hummingbird update called Pigeon. This update,
currently active for U.S. English based results, makes local search a
more useful and relevant experience for users by connecting with “traditional web search rankings, including search features from the knowledge graph, spelling corrections and search features,”according to MarketingLand’s report.
Although Google stated the “core changes are behind the
scene,”business owners and SEOs are already reporting a noticeable
impact on search rankings in organic local listings for Google Search
and Google Maps. Pigeon improves distance and location ranking
parameters, which is music the ears of small business owners competing
with big business.
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