Tool For Suggested Keywords

The selection and use of relevant keywords and keyphrases is an important task for anybody carrying out web site optimization and promotion. The purpose of many websites is to sell goods or services and large numbers of visitors alone is not the primary aim, it is important to attract targeted visitors who are also potential customers.

    It is very common for web designers to choose the wrong site keywords. The terms that we imagine will be good keywords are frequently not the ones actually used by searchers. That is why, before you add such text content to your site, it is important to define the keywords and phrases which properly correspond to the topic of the site and which are actually used by the audience you wish to target.

Information on search queries and appropriate keywords can be extracted in several ways: Keyword suggestion services.. Search query statistics are provided by Overture and WordTracker. Overture is a free service while WordTracker is chargeable. However, there is also a free version of WordTracker, which supplies up to 15 suggestions for every specified word. Keyword Associations and related search query suggestions.. These services are provided by the Yahoo and AskJeeves search engines. The frequency of queries is not given, but analysis of the suggested associations may help with selection of appropriate keywords. Competitor analysis also helps to find new relevant keywords.

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Page Rank Analyzer

  The page rank analyzer module is designed to automatically analyze a large number of web sites and the following parameters are obtained for every site on the list:

- Google Page Rank;
- Alexa Traffic Rank
- The number of inbound links, according to various search engines;
- The Site presence in the DMOZ and Yahoo catalogs;
- The Web page's TITLE text.
    The Page Rank parameter is worth a more detailed description.

    The basic task of Search engines is to return relevant web pages in response to a search query. To facilitate this, the page text is analyzed. Keyword density and weight, tags used and many other parameters are all taken into account in this analysis. Obviously, most of these parameters are controlled by the author of the webpage. A check with search engine results shows many web pages (so called "doorways") that are quality optimized for popular queries but which obviously do not contain useful information for the human searcher. So, search engines cannot rank sites based only on page text; other parameters are also used.

     This is why search engines use the link popularity parameter; they take the number and quality of inbound links into account when assessing the relevance and interest of web pages. Interesting resources will tend to have more links from other interesting resources.

     A large number of inbound links alone is not a guarantee of web resource quality. In addition, the quality of each link referrer is taken into account. For example, an inbound link from the site www.microsoft.com has much more significance than that from a home page such as www.myhomepage.com.

    What is Page Rank, link popularity, citation index parameter? The citation index is a numeric estimate of the popularity of a web resource. It is an absolute measure of page importance. Each search engine has algorithms to calculate citation indices. These values are not normally published anywhere. In addition to the citation index, which is an absolute value, there is a scaled citation index. This comparative value shows the popularity (rank) of a given page compared to popularity of other Internet pages.

     Page Rank (PR) is the scaled citation index used by the Google search engine. This value characterizes the "importance" or popularity of each page. Page Rank does not take into account the relationship of a page to its referring resources; it depends on the number and quality of inbound links. It is possible to view one PageRank value at a time with the help of the freeware Google ToolBar. Seo Administrator is capable of automatic PageRank display for a large number of sites.

     Another parameter Seo Administrator checks is Alexa Traffic Rank. This is a traffic rank of your website among all websites of the world. Ratings are based on a level from 1 to 4,000,000 and it goes beyond 4 mil sometimes. The LOWER your rating on Alexa the better. Meaning if you have a ranking under 100,000 then your website should be producing some good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be the website with the most traffic.

    The next parameter Seo Administrator checks is the number of inbound links according to Google, Yahoo, MSN. The number of inbound links alone does not give a real estimate of the page significance because it ignores link importance. However, it also gives an estimate of page popularity.

     Site presence in DMOZ and Yahoo is very important for increasing a website page rank. The sites presence in these catalogues does give some increase in the number of visitors; however, the main purpose of these catalogue entries is to raise rankings in search engines.

     The DMOZ or Open Directory Project is the biggest thematic catalogue in the world and is edited by volunteers. Submission in DMOZ is free, but the site has to be manually approved by an editor and this may take a long time. An entry in DMOZ will guarantee some increase in the number of inbound links and page rank growth because the DMOZ catalogue is copied and used by many other major sites. For example, the Google catalogue is an exact copy of the DMOZ catalogue.

     Yahoo directory is a catalogue managed by Yahoo editors. Submission to the Yahoo catalogue is chargeable for commercial sites. An entry in the Yahoo catalogue also tends to raise website positions in search engines.

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Reciprocal Link Check

If you have many reciprocal (partner) links, it becomes difficult to keep track of them manually. Your link, or the page containing it, could be removed, moved to another location, or its anchor text could be changed. Also, there are dishonest exchange methods to prevent link exchange pages from being indexed by search engines. Links from these pages will not contribute toward your projects search engine results. The purpose of this software tool is to check your reciprocal links for potential problems.

Our reciprocal link checker is a software tool that checks the following parameters in your partner sites list. On each page, the following checks are made: - Page availability. Checks that the page exists and is available for downloading. The page could be unavailable either temporarily (the site is temporarily unavailable due to technical problems) or permanently (the page has been removed or moved to a new location).

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Link Popularity Check

  A large number of sites with links referring back to your own website (inbound links) is a guarantee of high positions in search engines. This number is your site link popularity and is the single most important objective parameter used by search engines to assess the significance and value of your website.

    Most search engines have an inbound links database (link popularity database) and most of them allow you to view your sites inbound links list with the help of special language operators. The databases from various search engines are mainly similar to each other, but each one will have some unique information on link popularity not present in the others. The Seo Administrator link popularity tool checks inbound links across a number of search engines. It then composes a unified and comprehensive inbound links list (link popularity report) without duplicates.

    A second important parameter that affects the link popularity value is the weight and importance of the referrer site. A link from microsoft.com is much more significant than one from some anonymous home page. One of the most convenient ways to estimate the importance and link popularity of a referring site is to obtain its Google PageRank.

    Finally, the third parameter affecting link popularity is the anchor text. This is the text on the referring page, which is associated with the link to your site. It is located between the link tags like this: "a href=…"Anchor text "/a". Keywords within this text will significantly improve your positions in search engines.

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