SEO or search engine optimization is the web technique and activity
by which a website is given a better page rank on search engine results.
Actually SEO is an unpaid web activity however if you hire a SEO
company India, it may offer you or advise you paid SEO packages also.
SEO India is gaining grounds rapidly and SEO services India are much in
demand now.
What can SEO Company India do for you?
You can say SEO services India is nothing but an Internet marketing
strategy. An SEO company India tries to understand how a search engine
like Google works, what technology it uses to select or discard a web
content, how do net users search for content, what keywords do they
normally use, which search engines do they mostly prefer etc. Based upon
all this information and knowledge of search engine technologies, a SEO
firm India proceeds to promote a client website. Some of the common
tricks used by SEO India are as follows:
* Cross linking: SEO companies links different pages
of same website to provide greater number of links to most important
pages so that visibility of that page can be improved.
* Keyword research and analysis: This is very
crucial aspect of SEO services India. Writing content which is
frequently used in searched keyword phrases by web users, also adds to
the visibility of a website. It involves finding out keywords which are
most relevant and popular for the particular form of website. More
relevant and popular the keywords used in content will be, the better
will be the chances of page gaining traffic.
* Updating content:
By frequently updating a website content, SEO Agency India causes the
search engines crawlers and spiders to return back more frequently to
the website as search engines are designed to give weightage to
pro-active websites
.
.
* Meta Data Keywords: Inserting relevant keywords in
the site’s meta data, including the title tag and meta description,
improves the relevancy of a website's search listings which increases
traffic.
* URL normalization: Another tool in the hand of SEO
India professionals is URL normalization. It is a technique through
which an SEO firm India modifies or standardizes URL into a normalized
URL or canonical URL so that it is possible to verify if two
syntactically dissimilar URLs may be of same website domain. By URL
normalization, an SEO company India tries to reduce duplicate indexing
of a website so that all versions of a website are counted towards the
page’s link popularity score.
* Backlinks and inbound links: Another trick from
the bouquet of SEO services India is building backlinks or inbound links
for a website. Backlink or inbound links are created when one website
links to some other website. The more are the backlinks into a site, the
better its SEO score is.
SEO Vs SEM
SEM stands for Search engine marketing and it is a wider concept
which includes both paid and unpaid SEO tactics. Unpaid or natural SEO
tactics are known as organic Search engine optimization and paid or
artificial Search engine optimization is known as inorganic SEO. SEO
Services India may include both organic as well as inorganic SEO and it
depends on the client which technique they want SEO firm India to
employ. Organic SEO can have slow results and succeed in longer run. It
is less expensive SEO method. The inorganic SEO tactics give instant
results like high page rank and visibility but they may or may not be
successful in the long run. Moreover inorganic SEO is much more
expensive compared to organic SEO.
SEO Vs SMM ( Social Media Marketing)
SMM or Social Media Marketing is another tool that SEO India can use
to promote your business website. An SEO agency India can launch social
media presence of its client by creating its Facebook, LinkedIn, Tweeter
account and post content and links which attract and divert Social
media users to the website the SEO Company India is promoting.
