Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.
Choosing the Right Keywords to Optimize For
It seems that the time when you could easily top the results for a
one-word search string is centuries ago. Now, when the Web is so
densely populated with sites, it is next to impossible to achieve
constant top ratings for a one-word search string. Achieving constant
top ratings for two-word or three-word search strings is a more
realistic goal.
For instance, If you have a site about dogs, do NOT try and optimize for
the keyword "dog" or "dogs". Instead you could try and focus on
keywords like "dog obedience training", "small dog breeds", "homemade
dog food", "dog food recipes" etc. Success for very popular one-two word
keywords is very difficult and often not worth the trouble, it's best
to focus on less competitive highly specific keywords.
The first thing you need to do is come up with keywords that describe
the content of your website. Ideally, you know your users well and can
correctly guess what search strings they are likely to use to search for
you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool,
you'll get a related list of keywords, shortlist a couple of keywords
that seem relevent and have a decent global search volume.
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