Google has released a new algorithm to provide a more useful,
relevant and accurate local search results that are tied more closely to
traditional web search ranking signals. The changes will be visible
within the Google Maps search results and Google Web search results.
Note: We’ve named this update the Pigeon update.
The core changes are behind the scenes, but it does impact local
search results rankings and some local businesses may notice an increase
or decrease in web site referrals, leads and business from the change.
Google told us that the new local search algorithm ties deeper into
their web search capabilities, including the hundreds of ranking signals
they use in web search along with search features such as Knowledge
Graph, spelling correction, synonyms and more.
In addition, Google said that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and
aims to provide a more useful and relevant experience for searchers
seeking local results. Google didn’t share any details about if and when
the update would roll out more widely in other countries and languages.
Google has not commented on the percent of queries impacted by this
algorithm update, nor if certain web spam algorithms were deployed in
this update.
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