New Algorithm Google Launches Pigeon Update to Improve Local Search

Thursday, 7 August 2014

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Earlier this week, Google released a major algorithm update and logical follow-up to the Hummingbird update called Pigeon. This update, currently active for U.S. English based results, makes local search a more useful and relevant experience for users by connecting with “traditional web search rankings, including search features from the knowledge graph, spelling corrections and search features,”according to MarketingLand’s report.
Although Google stated the “core changes are behind the scene,”business owners and SEOs are already reporting a noticeable impact on search rankings in organic local listings for Google Search and Google Maps. Pigeon improves distance and location ranking parameters, which is music the ears of small business owners competing with big business.

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